Comprehensive Privacy Notice (Aviso de Privacidad Integral), issued under Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares, published 20 March 2025) and its applicable regulations.
1. Who is responsible for your data
Paola Masera (“we”, “us”), licensed real estate agent and architect, operating under the brokerage Property Sol, with address at [ADDRESS — La Ventana, Baja California Sur, Mexico, C.P. 23232], is responsible for the processing of the personal data you provide through paolamasera.com and through any related communication (email, WhatsApp, phone or in person).
Contact for any privacy matter: [EMAIL].
2. Personal data we collect
We only collect the data we need to help you buy, sell or build on property in Baja California Sur:
- Identification and contact data: name, email address, phone or WhatsApp number, country of residence.
- Property search data: the areas, budget range, type of property and timing you share with us, and the listings you enquire about.
- Transaction data (only if we work together on a purchase or sale): the documents required by the notary, the bank acting as trustee in a fideicomiso, or the authorities — for example, a copy of your passport or official ID, tax identification number and proof of address.
- Browsing data: technical information collected by cookies and similar technologies (see section 8).
We do not ask for sensitive personal data. Please do not send it to us through the contact forms.
3. Why we use your data
Primary purposes — necessary for the relationship you request:
- Answering your enquiries and sending you information about properties, land and areas you are interested in.
- Arranging viewings and coordinating offers, negotiations and closings.
- Coordinating with the brokerage, notaries, banks, appraisers, surveyors and other professionals involved in your transaction.
- Providing architecture, feasibility and permitting services, when you request them.
- Complying with legal obligations, including anti-money-laundering rules that apply to real estate transactions in Mexico.
Secondary purposes — not necessary for the service, and you can refuse them:
- Sending you new listings, market notes and Field Notes articles.
- Satisfaction surveys and statistics to improve our service.
If you do not want your data used for secondary purposes, write to [EMAIL] with the subject “Secondary purposes”. Refusing them will not affect the service you requested.
4. Who we share your data with
We share your data only when it is needed for the purposes above:
- Property Sol, the brokerage under whose licence we operate.
- The listing agent or seller’s representative of a property you are interested in.
- Notaries public, banks acting as trustees, appraisers and surveyors involved in your transaction.
- Competent authorities, when required by law.
These transfers do not require your consent when they are necessary to carry out the relationship you requested or are required by law. We do not sell your personal data.
We also rely on service providers who process data on our behalf (website hosting, email, form and CRM tools). They may be located outside Mexico and are bound to protect your data and use it only on our instructions.
5. Your ARCO rights
You have the right to Access your personal data and the conditions under which we process it, to Rectify it if it is inaccurate, incomplete or outdated, to Cancel it when you consider it is not being used properly, and to Object to its use for specific purposes.
To exercise any of these rights, send a request to [EMAIL] including:
- your name and an email address to reply to;
- a copy of an official ID (or proof of representation, if you act on someone’s behalf);
- a clear description of the data and the right you want to exercise;
- any document that helps us locate your data.
We will answer within the periods set by the law and tell you how your request will be carried out.
6. Withdrawing your consent and limiting use
You can withdraw your consent at any time, or ask us to limit the use or disclosure of your data, by writing to [EMAIL]. Withdrawal does not have retroactive effect, and some data may need to be kept to meet legal obligations. To stop marketing emails you can also use the unsubscribe link included in each message.
7. How long we keep your data
We keep your data only for as long as needed for the purposes above and for the periods required by tax, notarial and anti-money-laundering rules. After that, it is blocked and then securely deleted.
8. Cookies and similar technologies
Our website uses cookies and similar technologies to work properly, to remember your preferences (for example, whether you have already seen the opening animation) and, once enabled, to measure visits anonymously. The property search is provided by FBS / Flexmls, which may set its own cookies to run the search and saved searches. You can disable cookies in your browser settings; some features may stop working.
9. Changes to this notice
We may update this privacy notice to reflect changes in the law or in our services. Any change will be published on this page with its update date.
10. Authority
If you believe your right to the protection of your personal data has been infringed, you may contact the Mexican federal authority responsible for personal data protection in the private sector (currently the Secretaría Anticorrupción y Buen Gobierno).